The Rise of VSCO Girls

TikTok, a social media app released in 2017, is becoming increasingly popular with students. The app involves making short, lip-syncing videos for both a laugh and to grow on the platform.

The most interesting part of the app is the cultures it brings attention to. One culture that has had notable attention is the VSCO girls. VSCO is a photography app and it is a major part of this phenomenon. A “VSCO girl” is someone who is infatuated with social media and conforms to a specific style of clothing, accessories, and dialogue.

VSCO girls can be found wearing oversized t-shirts, Birkenstocks, and scrunchies while toting Hydro Flasks and Fjallraven Kankens. Much of their style involves environmentally friendly products, such as the Hydro Flasks, which are reusable water bottles. When browsing TikTok, it is almost impossible not to come across a video involving VSCO girls.

Self-proclaimed VSCO girl, Sophomore Katherine Son defines a VSCO girl as, “being very basic: shell necklace, thrifting, Hydro Flask, “sksksksk”, mom jeans, a lot of scrunchies, saving the turtles, being social, and being passionate and expressive.” While VSCO girls might view their interests as a positive, some people are not in favor of this TikTok subculture.

“They are sheep, in my opinion, just following the next new trend,” said Sophomore Ahnee Moradian. Due to the fact that VSCO girls use many of the exact same products and use the same phrases when speaking, they are commonly viewed as “basic”. Comparing these trends to other trends of the past, is VSCO culture actually harmful?

“It’s beneficial because kids have better environmental habits because it’s trendy. And I mean, it sucks that people just do it because it’s trendy, but at least it’s a start,” said Moradian. With the growing pressure of the climate crisis and constant talk of environmental responsibility, VSCO girls are making it chic to save the planet.

Youth appears to be straying away from the “ideal image” pushed by social media influencers. Instead of buying an expensive outfit from a retail store, young people are more likely to shop at thrift stores and purchase products with the environment in mind. While some people may not like the VSCO girls, they are making a difference in the community and are influencing other students to take action with our environmental issues.

Photo Caption: Katherine Son holds her Hydro Flask while wearing scrunchies.

Photo Credit: Andrew Zidzik

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